Communicating Integral Sustainability


Barrett Brown

This series of clips was taken from an Integral Sustainability seminar in November of 2004. In these clips, Barrett Brown uses terminology from Spiral Dynamics, one of many developmental models useful to understand people's value systems. Modern developmental research has found that individuals tend to move through numerous levels, stages, memes, or waves of development, including:

Archaic-instinctual (beige)
Magic-animistic (purple)
Egocentric-power (red)
Mythic-traditional (blue)
Modern-rational (orange)
Postmodern-pluralistic (green)
Integral and higher (yellow, turquoise, second tier)

For more information on altitudes of consciousness, click here.


Ken has often alluded to the critical challenge facing sustainability and ecology in the world today: the urgency of our environmental crisis is clearly a global concern and demands immediate response from every one of us—and yet it requires a fairly sophisticated consciousness to even perceive the problem, let alone care enough to do something about it. How can we translate a genuine vision of Integral Sustainability to all the different levels of development, meeting people exactly where they are and framing the problems (and solutions) in such a way they can actually respond to?
 Communicating Integral Sustainability (Intro) ( 17:02 )
Broadband  |  Dialup  |  Download WMV  |  iTunes/iPod 5/14/2007
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In order to communicate something as complex and nuanced as ecology and sustainability to the world, we must first understand the many levels of development individuals grow through. This helps us to better step into people's perspectives, allowing us to communicate in a way they can truly resonate with. Here Barrett explains how to best interact with "purple" and "red" stages, or magical and power driven stages of development, respectively.
 Speaking Purple and Red ( 15:07 )
Broadband  |  Dialup  |  Download WMV  |  iTunes/iPod 5/28/2007
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Here Barrett describes how to best communicate with "blue", or the mythic-traditional stage of development.
 Speaking Blue: The Eco Manager ( 12:24 )
Broadband  |  Dialup  |  Download WMV  |  iTunes/iPod 6/4/2007
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Here Barrett describes how to best communicate with the "orange" or modern-rational stage of development.
 Speaking Orange: The Eco-Strategist ( 15:49 )
Broadband  |  Dialup  |  Download WMV  |  iTunes/iPod 6/18/2007
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Here Barrett describes how to best communicate with the "green" or postmodern-pluralistic stage of development.
 Speaking Green: The Eco-Radical ( 15:30 )
Broadband  |  Dialup  |  Download WMV  |  iTunes/iPod 7/2/2007
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